Get more traffic to your website and increase your revenue with a customized email marketing strategy. Included in that strategy are carefully curated content and eye-catching email designs that will engage your customers.
Let us help you increase revenue and build engagement.
Email marketing allows you to directly market to your customers. If you have specific products, services, or time-limited offers that you want to promote to a particular group, you can do so. And if executed correctly, you should see an increase in engagement, site visits, and purchases.
With traditional marketing methods like mailer campaigns, there’s no way to measure your success. Email marketing provides you with statistics and allows you to see how far you’ve come in your marketing campaign in real-time. This makes it easier to adjust your strategy and reach your goals.
The first step in an email campaign is to get your customers to open your email. After all, no matter how great your offer is, it would be pointless if they will not even click your message. We pride ourselves on crafting smart subject lines so that you can get more opens and higher click-through-rates. This results in more traffic to your site.
Email marketing is the main source of customer retention and acquisition for small to medium-sized businesses and startups. But crafting an email marketing campaign can take time and if you don’t have experience. And you might fall short of reaching your goals.
You can have your cake and eat it too when you work with our email marketing professionals here at LYFE Marketing. Why are our email marketing services top-notch?
We strive to keep your email rates above the industry average so that you can beat the competition. We also believe that each business is different and needs a customized email marketing strategy in order to succeed.
Our email marketing services begin with a tailored schedule of email marketing campaigns. We target your customer base at the appropriate times with curated content.
Throughout your time with us, you can expect to see quality content that engages and converts.
Our email services can help you speed up your sales cycle. We help you move email marketing lads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:
Watch this video to get a sneak peek into our process and learn everything you need to know about our management agency’s services.
Businesses often get caught up in email open rates to measure the effectiveness of their campaigns. However, an email can’t be opened if it never reaches the intended person. No fancy email template can solve this issue. With the help of top-rated email marketing professionals like the ones at LYFE Marketing, we will help your business increase its deliverability rates
There are many ways you can help build your email lists. One way is through signup forms on your website. WordPress has many methods of implementing these forms into your overall web design. Another method is through social media. Many users sign up with a Gmail account. You can also use social media to run advertisements to collect this information if it isn’t readily available to you. For example, you can run a Facebook ad for a 25% off coupon where all the consumer has to do is input their email address and the coupon will be sent directly to them.
If your preferred CRM and email marketing software don’t communicate with one another, although it may not be the best from a functionality standpoint, it’s not the end of the world. Certain CRM platforms can provide your business with valuable information pertaining to your sales funnel. Most CRM platforms, like Salesforce, will track both your email support and phone support options. This is important when a lead unsubscribes from receiving your business’s emails. If a lead opts out of receiving emails, your salespeople will want to make note that SMS will be the only method of contact they have with that lead moving forward. Unless that same lead decides to opt-in for receiving emails again, of course.
Email marketing automation will make your life easier. Email automation is exactly what it sounds like. Emails will be sent out automatically on behalf of your business. One time this may be useful is for all new customers that provide their email at check out. You can set up an automated welcome email that welcomes them to your business and encourages them to become loyal customers. Another great option is the use of email automation for transactional emails. The options are endless for what features of your email marketing campaigns you would like to be automated. With the help of our email marketing professionals, you won’t have to figure it out on your own.
You can also use automation tools like an autoresponder. An autoresponder is a program that will automatically answer emails sent to it. These can range from very simple to more complex messages. If you receive a high number of emails and it takes your business time to answer all of them, an autoresponder might make sense for customer support purposes. You’ll be able to have an automated “thanks for your feedback” email sent to the customer letting them know that someone from your customer support department will get back to them shortly.
Email segmentation is a necessary part of email marketing campaigns. Without segmentation, your entire audience would receive the same emails. When consumers or leads receive an email, it should be specific to their interests and needs. As part of our email marketing services, we provide list segmentation for your business. List segmentation is taking your entire email audience and dividing them into smaller categories or lists. This method of advanced segmentation will ensure that each email that goes out is going to the right audience making your overall email marketing efforts more effective.
If you run a Shopify business and are launching a new product, you’ll definitely want to let your audience know. But letting them know isn’t enough to increase sales. By providing a link that takes your audience to an optimized landing page for your new product, sales should spike! Including links to bring your audience to a landing page on your business’s website is a great way of increasing brand engagement, website traffic, and sales.
Technology may change but one thing has stayed consistent over the years. People still use email to communicate. Email marketing is only growing and is one of the most affordable ways to develop your business. So what are the four tips we give to our clients when they ask about email marketing?
Every email that is sent to your subscribers should be confident, meaningful, and evoke a feeling of importance. Remaining in constant contact with your audience through the use of high-quality emails results in life-long customers who will be there to advocate for your brand.
Designing emails involves a balance between content and aesthetics. Too much decor can overshadow your content. Keep your emails clean and simple.
The first email campaign you send won’t always perform well. It takes practice as well as patience to perfect your email marketing strategy. And sometimes you may have to pivot. We use strategies like A/B testing to help us achieve better results.
Map out your emails in an email marketing calendar. Plan out product launches, email newsletters, webinars, and specials so that your campaigns can be organized.